Business In Traralgon

Industry

The municipality is an area of contrasts with diverse environments ranging from the rich agricultural river flats to the rugged, yet picturesque rain forested slopes of the Strzelecki ranges. Underlying the river flats are vast deposits of brown coal, in most cases only a few metres from the surface. The area generates 85 per cent of Victorias electricity requirements and is the largest generator of power in Australia. The dairy and beef cattle industries contribute significantly to Victorias agricultural standing.

The main industries in the Traralgon area include agriculture (vegetables, beef, lamb, dairy and wool), forestry and timber, power generation, fishing, aviation, defence, oil and gas, manufacturing (including timber processing, food and vegetable products), education and hospitality and tourism.

While these industries employ people with specialist, industry-related skills, the companies and businesses in these industries also have a need to fill jobs requiring more general skills or specialist skills covering everything from transport and distribution to sales and marketing to finance and accounting.

Other major industries in the area include Australian Paper Mills, one of the largest pulp and paper making facilities in the southern hemisphere at Maryvale, Monash University, Gippsland Group Training and the Central Gippsland Institute of TAFE, the Australian Securities and Investment Commissions National Information Processing Centre and National Foods.

Businesses Leading The Way

The head office of the global online directory, SISS Business Systems (or Uglii) is situated in Traralgon. The SISS or Uglii systems promise to increase global, national and local business’ efficiency through the provision of the next generation of business systems after online directories and search engines, namely spatial marketplace systems.

Traralgon also boasts the international non profit organisation Step Ahead, a spinal cord injury research organisation connecting the world’s leading researchers and clinicians in spinal cord regeneration. Close supporters include Dr. Brent Reynolds, co-discoverer of the existence of stem cells in the adult central nervous system.

Conferences & Events

Traralgon has a range of venues that can be used for conferences and corporate events and meetings. To find a venue suitable for your needs use the Uglii Find Service on this website.

Business Support Opportunities – LCBTA Small Business Victoria Seminars 2011

5378 Marketing for Growth.

Tuesday 22nd February 5.30pm – 9.00pm

Venue: TBA Cost: $30

If you’re a business owner and have a basic understanding of marketing but want to know more, this workshop is for you. You’ll learn how to launch new products successfully, how to conduct market research that reveals niches previously unknown, why knowing your customers better can aid your marketing efforts, and much more.

5381 Your Business Online

Tuesday 29th March 5.30pm – 9.30pm

Venue: Gippsland TAFE Morwell Cost: $30

Maximise your website. This workshop is ideal for business owners wanting to increase their online presence and understand the importance of search engine optimisation. You’ll discover easy-to-use strategies for increasing your traffic, how to use key words to improve your page rank, the art of blogging (and why you should use it), how to measure traffic and much more. This workshop suits those with an existing website.

5382 Green your Business Grow your Business.

Tuesday 23rd August 2011

Venue: TBA Cost: $20

Get greener, save money and tap into new markets This seminar offers you an alternative mode of viewing your business, allowing you to capitalise on your achievements, save money and the environment and offer better solutions to a growing market of environmentally aware customers. You can expect to leave this seminar with a clear understanding of energy efficiency, water conservation, waste reduction and much more. You will also be armed with a whole host of resources and contacts to help you achieve and expand your green business goals.

5384 Getting the Right Staff

Tuesday 25th October 2011

Venue: TBA Cost $20

How to get the right staff for your business. When looking to employ staff there are many things to consider and a number that you can’t afford to get wrong. This seminar will outline the important issues that must be addressed when employing staff as well as guiding you through best practices.

5386 Keeping the Right Staff

Tuesday 26th November

Venue: TBA Cost $20

You have great staff… now how do you keep them? Have you ever asked yourself “What do I need to do to keep good staff?” This seminar will arm you with the knowledge to become an Employer of Choice. You will learn about the importance of training and development, performance management and effective working relationships. You will come to understand that all staff are different, what motivates each of them and what makes a good working environment.

For more information about any of these events please contact:

Janine Hayes – Project Officer lcbusinesstourismassociation@gmail.com or call 0458 148 220.

Listings on visitvictoria.com

Did you know all of Destination Gippsland’s marketing activity directs the consumer to the <a href=”http://inspiredbygippsland.com.au”>inspiredbygippsland.com.au</a> website? This is Gippsland’s page on the State tourism website, visitvictoria.com . This site receives over 30,000 visitors each month. In the last six months the visitation to this website has increased over 12 percent. Do your business a favour and make sure you’re on it!

Benefits include:

• Higher searchability: One of the ways google ranks listings on a page is to look at where the URL of a business appears on other websites. The more a business URL appears, generally the higher the ranking.
• Distribution to the Australian Tourism Data Warehouse (ATDW): When a product is listed on visitvictoria.com, all national tourism product is stored by ATDW. This content is electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems. Therefore the opportunities for bookings are increased.
• Opportunities to add deals and packages: Every operator that has a Visit Victoria listing can add up to 3 deals and packages that will be displayed both on the operator’s listing page, and in the deals & packages section of visitvictoria.com. This is a very cost-effective method of advertising.
• Superior content: Operators have control over content, whereas in many free listings this control is restricted. On visitvictoria.com operators can ensure details are correct, and images and content can be updated regularly.
• Most importantly, those operators that have listings will be given priority for involvement in marketing activity such as print advertising, eNewsletters, famils, PR, and tourism audits.

You can have a look at what is currently on the visitvictoria.com/ website.

If you are not listed here then register your business on visit.victoria.com now and benefit from the extra exposure.

Destination Gippsland

It is important for all tourism operators in Traralgon be familiar with Destination Gippsland (DGL). DGL will provide excellent and ongoing advice, support and opportunities for all tourism operators in the region.

DGL’s role is to provide leadership for Gippsland’s tourism industry. This is achieved by building strong partnerships to unite the industry and providing clear direction through tourism strategies. They support the development of infrastructure and new product and provide professional development programs to industry to improve the visitor experience. A key objective is to let Australia, and the world, know about what a fantastic place Gippsland is to visit.

For more information go to destinationgippsland.com/. Here you can source industry newsletters, tourism resource kits, marketing advice and regional plans plus an image library. You can also upload events you may be holding.

Latrobe City Business Tourism Association

Your local tourism organisation is the Latrobe City Business Tourism Association. Membership to the Latrobe City Business Tourism Association (LCBTA) will enable you to take advantage of a range of networking and marketing opportunities that may include:

• Attending networking functions and business development opportunities to promote yourself and your business within the region throughout the year including participation in the LCBTA People’s Choice Awards.
• Create a strong visitation message in conjunction with LCBTA and the Latrobe Visitor Information Centre (VIC) to help promote your business and the Latrobe City and surrounds. So make sure your promotional material is always up-to-date and well stocked at the VIC.
• Partnering with the LCBTA and Destination Gippsland by listing with Visit Victoria to participate in cooperative marketing.
• Advertising in the Central Gippsland Official Visitor Guide (OVG) which promotes businesses in the Latrobe City and surrounds including Wellington Shire and is distributed to Information Centres throughout Australia and at consumer and Trade Shows in Victoria and Interstate.

For more information go to lcbta.org

Latrobe City Business Tourism Association

P.O. Box 3485 Morwell MC Morwell 3841

Project Officer 0458 148 220

lcbusinesstourismassociation@gmail.com

Business News and Newsletters

Traralgon Chamber of Commerce and Industry are pleased to announce the launch of the brand new website.

The new website is a significant upgrade with a new layout, new technologies and major content updates. The user friendly site is aimed at the Traralgon business community and designed to be clear and easy to use. TCCI hopes you enjoy your online experience and invites you to leave comments via our contact us form.

Traralgon Business Directory is part of the Uglii Find network. The Uglii Find system provides online directory services for businesses to promote their business location, product, brand or service. With free listings available, the Traralgon Business Directory offers a great opportunity for any business to gain exposure online. Every business that registers with the Traralgon Business Directory can be found throughout the entire Uglii Find network across Australia. The interactive map lets users search all of the Australian economy or as local as Traralgon. Traralgon Business Directory is a service of Traralgon Chamber of Commerce and Industry.

This website is part of the Australian Uglii Find business directory network. The terms Uglii Find, and Uglii are used under license of Uglii Find System Pty Ltd.

Australian businesses and community organisations that have an ABN can obtain free registration in the Uglii Find system through this site.

Traralgon Chamber of Commerce Newsletter

If you would like to receive the TCCI Newsletter please follow the link and request to be included as a subscriber. jlpaulet@gipps.net.au.

View the lastest issue

Latest Newsletter

April 2011

Latrobe City Council’s “Business Connect” newsletter

is a quarterly publication which provides a snap shot of Latrobe City’s current economic activity. If you would like to subscribe to the Business Connect newsletter follow the link and complete the request form. http://www.latrobe.vic.gov.au/EconomicDevelopment/LatrobeCityBusinessDevelopment/News/.